Harnessing the creativity , technical knowhow and supply base connections that sit at the heart of LBV , a range of indulgent , less than 100 calorie bars have been created.
Bliss was born in November 2019 and is Lightbody Ventures first wholly owned and developed brand.
Launched 4 months before the global pandemic, the Bliss brand was developed to satisfy consumers demand for a substantial , low calorie , chococentric snack. Despite material supply chain challenges, coupled with a redefinition of how the UK shopper shops – the brand has delivered a staggering £15m R.S.V. as at March 2021.
Innovation has played an important part on the explosive growth of the brand , with 7 flavour variants now available in the Bliss whip bar range , a range of Bliss Crispy delight bars , new formats and flavours about to hit the shelves.