Bliss

Harnessing the creativity, technical knowhow and supply base connections that sit at the heart of LBV, a range of indulgent, less than 100 calorie bars have been created. Launched 4 months before the global pandemic, the Bliss brand was developed to satisfy consumers demand for a substantial, low calorie, choco-centric snack. Despite material supply chain challenges, coupled with a redefinition of how the UK shopper shops – the brand has delivered a staggering £14.2m R.S.V. as at Dec 2022