Our Team

James Averdieck

James Averdieck has worked in the European chilled desserts market for
20 years.  James is working in collaboration with Lightbody ventures on Hershey branded desserts with a view to launching in USA and UK markets.

James was previously the founder and CEO of GU, exiting the business in 2010 and he is currently also CEO of The Coconut Collaborative.

Back to Team