We worked closely with the Thorntons team to identify the right product range that not only fits the brand but also maintains its core values, whilst delivering the signature flavour and quality expected by Thorntons customers.
We’re passionate about helping our customers achieve their goals and we source and invest in bespoke manufacturing equipment to achieve our joint vision. Five products were launched into major retailers, with the support of a trade and consumer press campaign to drive maximum awareness with retailers and shoppers. The products are not only performing well in store, but we also recently won The Grocer New Product Award – voted for by consumers and retail industry experts - in the Cakes & Biscuits category for our Double Chocolate Wafer Rolls.
We continue to grow our distribution of this range and successful partnership with Thorntons to deliver further innovation in the coming years.